Silly Old Bints
There's a great piece over on the Beeb regarding the representation of older women in modern society, which also happens to have been penned by none other than my A-Level Eng Lit teacher from last year. She raises a good point, as - in the media especially - there is widespread discrimination against older women (men also, though perhaps not as much). From just one sitting of television commercials (if I can manage that, as adverts make me famously nauseous) we are showered with images of young women freaking out at the sight of a wrinkle, as though they've heard a whisper that it's the first sign of the apocalypse. Then, said women informing us of "so-and-so" lotion to "banish those unsightly signs of aging!". My goodness! Because the very THOUGHT that we may be aging is horrific! In fact, I think I must GAIN a wrinkle everytime I see one of these frustratingly pathetic adverts.
The only time we ever see older women advertising products is when it is especially for them - for example stairlifts, over 60s life insurance, baths for the elderly, toffee, etc. But that is still a rarity, as how many times do you see pensioners on the covers of magazines aimed at that exact target group? In awful newspaper supplements which have adverts for thermal undies, elderly women's nightgowns, etc - how many are actually modelled by women who look over 45? Not many.
If it wasn't for the fact that I know that over 65s in the UK make up a whopping 16% of the population, then - judging by what the media tells us - I'd think we'd all gone a bit Logan's Run.
